Strategy: the art of devising or employing plans or stratagems toward a goal.


Marketing Strategy helps define your end goal and the steps needed to get there.

Marketing strategy is key to any successful marketing plan. So many important elements are overlooked with traditional marketing campaigns. Kudos Marketing is here to ensure all these pieces seamlessly come together.

A true strategy is a method of executing on certain business objectives in order to increase sales and awareness of a product and/or service. Not every client has the same set of needs when it comes to business strategy. Some needs are as simple as setting up and managing a Google My Business account. Some entail reviewing the B2B trends for a particular industry.

Whatever your needs, Kudos Marketing is here to help.


Marketing Strategy


Marketing Plan

Marketing Plan vs. Marketing Strategy

When discussing marketing and other jargony words, there can be some confusion between a marketing strategy and a marketing plan.

Your marketing strategy framework is a high level, overall plan that is connected to the entire brand and its objectives. Whereas marketing plans are much more focused, short-term initiatives set out to achieve a very specific goal. For example, a marketing plan can be something to promote a Thanksgiving sale, whereas your marketing strategy will identify the target demographic for this sale.

Your marketing strategy should be used to inform your marketing campaigns.

Marketing strategy for consumers

Ready to Put Some Strategy Behind Your Marketing?


Marketing Strategies

What are your customers attributes?
Sales Funnel
  • Demographics

  • Behaviors
  • Analytics

  • Buyer Sales Funnel

  • Location

  • Psychographic

  • Retention

  • Measurable Results
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Client Testimonials

“I have known through the business community in the Tacoma area that Alaina’s reputation of transparency, outstanding marketing strategy and terrific responsiveness is unsurpassed… I must say that the best investment made has been to have partnered with Alaina as our marketing advisor, from helping us develop our website, to managing our social media channels, SEO, branding and beyond.” 

-Ben Childs
Graves + Associates

“We’ve been working with Alaina to help us clean up our online presence. She found out there was a company with a similar name in the UK, that was confusing Google and messing with our search rankings. A few content changes on both our website and in our marketing has made it so prospects can easily find us online – we’ve seen immediate changes!”

-Danielle Moore
MVO Resources

“Alaina recommended making architectural and design changes to our website. Alaina revised our sitemap and rewrote the online content. She worked with our tenants for accurate business descriptions, and sourced all photography for our new website. As of today, we are experiencing site traffic that is 20 times higher than our previous site, and all our residential units are leased. A little investment in marketing goes a long way.”

-Mike Bartlett
Horizon Partners NW
Developer at Brewery Blocks

“As the Communications Director at MBA Pierce, our association had been struggling to re-define our branding components… Alaina held a brand workshop and included voices from different perspectives and key audiences so we could capture the essence of who we are collectively. Not only was the workshop organized and well-structured, the strategies and exercises we worked through uncovered valuable information… Alaina was successful in helping us tell our story.”

-Sheryl Bushaw
Master Builders Association