The Master Builder’s Association of Piece County has a long-standing community presence, but it was time for a facelift. Kudos Marketing was contracted to host a brand workshop to uncover the purpose and value behind the brand. The outcome of the workshop led to a new brand identity for the organization. Partnering with Holly Knoll, new logo designs were presented. New color applications and font types were incorporated to truly create a new look. Based on the community comments of the workshop, we identified revisions to both the mission and vision statements that further led to new brand value statements.
The conclusion of this project was introduced to the community with a video for social media, a press release, email marketing to members, and a launch party hosted at the LeMay Auto Museum.
“As the Communications Director at MBA Pierce, our association had been struggling to re-define our branding components. I connected with Alaina to tackle our unique set of challenges and the process was very beneficial. Alaina held a brand workshop and included voices from different perspectives and key audiences so we could capture the essence of who we are collectively. Not only was the workshop organized and well-structured, the strategies and exercises we worked through uncovered valuable information. After the workshop concluded, Alaina provided us with our unique brand report that reflected our association. Alaina was successful in helping us tell our story.”