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Life Line originally hired Kudos Marketing to rebuild their outdated website in order to find a way to better feature their product line-up to specifically highlight key elements for each product. Upon launch of the new site, we were thrilled to be awarded the 2021 Pet Business Winner for best new pet website.
Kudos now works with Life Line as their in-house marketing and communications department with a focus on B2B strategy. We work directly with industry publications for editorial opportunities and paid advertising placement. To increase overall brand recognition, we deploy email marketing campaigns to current customers and manage the company’s social media on three separate platforms. Our content creators have drafted industry-relevant case studies and blog posts to further increase the brands presence.
Most recently, we worked to create a value statement for each individual product to better target our marketing efforts to the correct demographics.
